In the heart of California, where the sun kisses the ocean and the mountains embrace the sky, Califlow was born. It started as a simple idea by a local who wanted to share the breathtaking beauty and diverse experiences of their home state with the world.

As a brand, Califlow represents more than just products; it embodies a lifestyle, a love for adventure, and a deep appreciation for the natural and cultural richness of California. Each item in the Califlow collection is inspired by a specific place in California—from the serene beaches of Malibu, through the bustling streets of San Francisco, to the tranquil forests of Yosemite.

Our founder, a native Californian, has traveled extensively throughout the state, gathering stories and inspirations from each location. These experiences are woven into the design of every product, whether it’s a hat that shades you like the towering redwoods or a shirt that flows as freely as the Pacific Ocean.